The Gerber Baby family welcomes Lucas Warren – a 1-year-old from Georgia who has Down Syndrome! He’s the first baby with Down Syndrome to become Gerber’s “Spokesbaby of the year” in its 91-year history.
Gerber Products Company is a baby food and baby product manufacturer. In 1928, the company held a competition to find a spokesbaby that would be featured in their marketing and advertising campaigns. Artist Dorothy Hope Smith entered the contest with a simple but beautiful baby face that is now recognized around the world. The drawing was also featured on baby products include food cans.
More recently, the company decided to launch an annual baby photo contest. In 2010, Gerber decided to start a new contest where parents are encouraged to submit adorable photos of their babies. Parents can submit photos on Facebook and Instagram of their star babies for review. Gerber receives thousands of photos each year and must select only one each year. Unlike the grand prize of $300 in 1928, the winning Gerber Baby wins a $50,000 cash prize.
In 2018, Lucas Warren won the Gerber Baby Photo Search and will now appear on Gerber’s social media and advertising throughout the year.
“This is such a proud moment for us as parents knowing that Lucas has a platform to spread joy, not only to those he interacts with every day, but to people all over the country,” Cortney Warren, Lucas’ mom said. “We hope this opportunity sheds light on the special needs community and educates people that with acceptance and support, individuals with special needs have the potential to change the world — just like our Lucas.”
According to the National Down Syndrome Society, down syndrome is a genetic disorder which occurs when there is a full or partial extra copy of chromosome 21. This additional chromosome alters the course of development and results in physical traits such as low muscle tone, small stature, and slanted eyes. According to the Centers for Disease Control and Prevention, approximately 6,000 babies in the United States are born with down syndrome, making this disorder the most common chromosomal condition for babies.
With Lucas becoming a national face for Gerber Baby, this will help educate others on down syndrome and help shed light on the special needs community.